The College of Communication Dissertations Series is comprised of dissertations and theses authored by Marquette University's College of Communication doctoral and master's students.

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Theses/Dissertations from 2014

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Selling "Kawaii" in Advertising: Testing Cross-Cultural Perceptions of Kawaii Appeals, Tao Deng

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Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide, Nkenge Kirton

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Journalism and Community: A Case Study of the Milwaukee Neighborhood News Service (NNS), Herbert J. Lowe Jr.

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Identification and Identity Building in/by the Christian Church (Disciples of Christ), David H. Torres

Theses/Dissertations from 2013

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Skinny Secrets: Promoting The "Less Is More" Ideology In Women's Diet Books, Cassidy Felker Garbutt

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Psychological Safety as a Mediator of Relational Coordination in Interdisciplinary Hospital Care Units, Barry C. Henrichs

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Using a Modified Heuristic-Systematic Model to Characterize Information Seeking on the Internet, Kyle Hill

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The Impurity Truth: How Popular Media Taught Millennial Males To Get Laid And "Do It" As Early As Possible, Patrick Raymond Johnson

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Rhetorical Invention, Leadership, And Dialogue: Dorothy Day's Extemporaneous Encounters, Tracy Ann Stockwell

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Follow Me: A Network Analysis Of Marquette University's Twitter Network, Angela Elaine Swenson

Theses/Dissertations from 2012

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How I Was Saved: Christian Faith Narratives in Contemporary Society, Allison Berg

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Investigating Predictors of Preferences for Deliberative Qualities of Political Conversations Using the Analytic Hierarchy Process, David L. Brinker

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Seeking Safety? Applying the Risk Information Seeking and Processing Model to Sexual Aggression on a College Campus, Gregory J. Calhoun

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Reclaiming "Victim" Through Untold Stories: An Analysis of the Personal Stories of Women Who Have Survived Violence, Ashley K. Collette

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Visual Resistance: How to Challenge Brand Messages Visually, Daria S. Kempka

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Mother: A Textual Analysis of Contemporary Mother Identities in Popular Discourse, Katherine Mayer

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Exploring the Social Entrepreneur: Individual and Organizational Identity Construction, Colleen C. Moore

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Relationship of Facebook Usage to Team Identification, Caitlin Moyer

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Culivating and Retaining Committed Volunteers: An Analysis of Volunteer Identification in Nonprofit Organizations, Nora Beth Pilak

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Manna from the Glossy Pulpit: Food Advertising in Women's Magazines, Kira-Lynn Reeves

Theses/Dissertations from 2011

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Assessing the Potential Effectiveness of Environmental Advertising: The Influence of Ecological Concern and Ad Type on Systematic Information Processing, Jingyu Bao

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"How Did Toyota Stay on Top?" Revisiting Crisis Communication Discourse, Rachel Marie Knoespel

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Perceived Reality of Images of Women in Magazines, Valerie Kretz

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Evolution of a President: John F. Kennedy and Berlin, Nicholas Labinski

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Consulting Social Media in the College Transition Process: Experiential Accounts of the Class of 2014, Amanda Stageman

Theses/Dissertations from 2010

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Effects of Parental Divorce on Uncertainty Following Initial Communication with a Potential Romantic Partner, Julia Ann Hansch

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A Narrative Analysis of Climate Change Coverage in the New York Times, 1988-2008: Social Responsibility and Weight-of-Evidence Reporting, Valerie Marie Valentine

Theses/Dissertations from 2009

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Constantly Connected: A Case Study Exploring the Impact of Blackberry Devices on Corporate Communication, Kari R. Atkinson

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Young Love can be Torture: An Autoethnography Exploring the Making of High School Sweethearts, William Stanley Gartside

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A Different Kind of Inter-Media Agenda Setting: How Campaign Ads Influenced the Blogosphere in the '08 Election, Molly Greenwood

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Rise, decline, and re-emergence of media literacy education in the United States: 1960--2000, Ranjit Tigga

Theses/Dissertations from 2008

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You Tube Ads: An Issue Ownership Study of the 2008 Presidential Primary Campaign, Pradeep Thomas Joseph Antony

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Communication That is Truly Skin Deep: A Rhetorical Discussion of Sailor Jerry's Tattoo Flash Designs, Tyler Buckley

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Constructions of masculinity and femininity and their impact on sexual harassment in the workplace, Marmy A Clason

Theses/Dissertations from 2007

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Understanding Media Frames: A Frame Analysis of Rape Coverage in Major Metropolitan Daily Newspapers, Elizabeth Ann Kennedy

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"What Do You Want To Be When You Grow Up?": A Discursive Analysis Of Career Socialization and Decision-Making, Jeanine McMillen

Theses/Dissertations from 2006

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International Students' Risk Perception: Seeking and Processing of Avian Influenza Information, Franziska U. Boerner

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The Impact of the Medical Providers' Religiosity on Their Willingness to Relinquish Relational Control in Conversations with Patients About End-of-Life Care, Stephanie A. Christopher

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A secondary Analysis of Renewable Energy Data Using an Information Seeking and Processing Model and the Knowledge Gap Model, Teresa L. Darrah

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Differential Effects of Adult vs. Peer as Agent of Intervention on the Communicative Functioning in a Child with Autism, Jessica M. Lahti

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The Ethic of Care and Capturing Images of Grief and Sadness: A Case Study in Television News Photojournalism, Linda B. Marcus

Theses/Dissertations from 2005

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The Relationship Between Acculturation Level and African American English Usage in Young Adult African American Males, DeneĢ Yvette Brown

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The Effect of the Information Sufficiency Gap on Cognitive Work in a Web-Based, Process-Oriented Learning Environment, K. Alex Inman

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An Examination of Message Variation in Cigarette Advertisements Aimed at Caucasian and African-American Women, Andrew James Kirk

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A Cross-Cultural Comparison of Intranet Use in a Multinational Organization, Nancy K. Lewander

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Why Do You Blog: A Uses-and-Gratifications Inquiry Into Bloggers' Motivations, Dan Li

Submissions from 2004

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Risk communication as protective behavior, Rebecca S Leichtfuss

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Where's the Story?: An Analysis of Human Service Experience with the Media Towards an Understanding of Social Issue News, Jaime M. Leick

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Hmong Communication Values Scale: Development, Reliability and Validity, Mary L. Lor

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Empty Words or Inspiring Prose: Exploring Organizational Mission Statements and Organizational Identification, Heather S. McAvoy

Theses/Dissertations from 2003

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Analyzing Media Coverage of the Case for War With Iraq: A Study of News Frames and Indexing from September 27 to October 25, 2002, Christopher Jacob Groshek

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The role of satellite radio in bridging the digital divide: a case study of Worldspace Foundation projects in Africa, Antony Obiero Okonji

Theses/Dissertations from 2002

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Negotiating Identity: Exploring Communication and Cultural Values in Mississippi Masala, Rucha Ambikar

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A Comparative Study of Mother-Daughter Communication in Two Asian Cultures: A Daughter's Perspective, Elizabeth A. Crisp

Theses/Dissertations from 2001

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The Treatment By Corriere Della Sera of JFK: An Analysis of an Italian News Media Perspective on the Kennedy Presidency, Simona Alessi

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Using the Elaboration Likelihood Model to Access Retirement Financial Preparation: Public Relations Implications, Tom Mueller

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The mother-adolescent daughter relationship: Experience, communication, and ethnicity, Barbara Anger Penington

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The Mother-Adolescent Daughter Relationship: Experience, Communication, and Ethnicity, Barbara Anger Penington

Theses/Dissertations from 2000

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The Role of Socio-emotional Content and Presence in Teen-age Evaluation of Online Magazines, James A. Aderman

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The Media Agenda-Setting Function of Negative Political Advertising: Negative Advertising's Effects on News Coverage of Political Campaigns, Barry R. Houlehen

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The role of ethical position and product knowledge in consumer ethical evaluations of advertising content, Jeffrey John Maciejewski

Theses/Dissertations from 1999

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Perceived Credibility of Anonymous Letters to the Editor Delivered Through Audiotext Systems, Michael J. Lobash

Theses/Dissertations from 1998

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The Watchful Eye: A Quantitative Look at Parental Control Over Children's Television Viewing, Kim M. Becker

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Arts Participation Among Generaltion X: The Impact of Cultural Capital on Performing Arts Consumption, Kirsten L. Bonner

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Studying Audience Response Toward Activist Religious Media: The Influence of Internal and External Religiosity on the Attitudinal Pattern of Audiences Toward Activist Religious Media, Ajay Ghosh

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The News Process: How Journalists Handle Controversial Scientific Stories, Won Yong Jang

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Cairo Conference: News Framing of the Abortion Debate, Carol Lynn Kortendick

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Issue Salience and Decision-Making: Applying the Heuristic-Systematic Processing Model to Political Communication, Patrick C. Meirick

Theses/Dissertations from 1997

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Cable Subscribers' Preferences for Programs or Channels as Predictors of Cable Subscribership, Yong Jun Choi

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Coverage of Religious News Stories at a Network Affiliate Television Station, Laura Ellen Cordell

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Using the Theory of Reasoned Action and the Theory of Planned Behavior to Study Reading Behavior, Paul Michael Donohue

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Agendas and Arenas: Bosnia, the Media, and U.S. Foreign Policy 1991-1996, Nathan D. Eisenberg

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What Television Says About Women and Work: An Analysis of Prime Time Programs, 1985-1995, Meredith Ennis

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The Departure of Minority Journalists from the Newsroom: Social Control, Motivation and the Spiral of Silence, Katherine Y. Hicks

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St. John Ervine and the Abbey Theatre, Cory E. Johnson

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Korean Chaebol's Co-Cultural Identification Strategies in Corporate Advertising (1994-96), Hoh Kim

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The Interrelationship of Agendas, Social Styles, and Functional Roles in Productive Small Group Decision-Making Processes, Kimberly A. McCormick

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Perceptions of Trust and Relevance Held Toward a Nonprofit Organization, Joseph P. Rosentreter

Theses/Dissertations from 1996

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In Search of Identity: A Journey into the Communication and Culture of Native Americans, Jennifer A. Lundberg Anders

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Video as a Prime Determinant in Television News Story Selection, Jerome G. Bader

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Communicating for Behavioral Change: The Uses and Functions of Peer-Generated Messages, Toni Coleman

Theses/Dissertations from 1995

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Diffusion of Home TV Satellite Dishes in Oman and Satisfaction Levels Resulting From Watching Satellite Channels, Obaid Said Al-Shaqsi

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Television Channel Preferences Among University Students: A Study in Ankara University in Turkey, Sahin Karasar

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Grassroots Media: Approaches to Development Communication and Evangelization, Peter Muiruri

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Television Viewing and Attitudes Toward the Mentally Ill: A Social Construction of Reality, Jeffrey F. Seipel

Theses/Dissertations from 1994

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VCR Utility and Parental Rule Making for Children, Karen C. Engels

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Unrealistic Expectations: A Thematic Comparison of Public and Private Birthing Narratives, Jessica Kristine Finstad

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Communicating Catholicism in India: An Analysis of the Role of Cultural Artifacts, Stephen Joseph Lionel

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Management for the Sake of Art: The Role of the Arts Marketer, Judith L. McGeorge

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From Laxatives to Luxury: The Evolution of Advertising Appeals in Modern Maturity, Amy-Mae Miller

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Clinical Application of the Social Interactive Coding System (Sics), Julie A. Petrie

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Parenting styles and adolescent self-determination in academic, religious, and TV-related activities, Fernando Alberto Zabala

Theses/Dissertations from 1993

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A Thematic Analysis of Newspaper Coverage of a Local Level Election Campaign, Kevin A. Barnes

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Don McNeill's Breakfast Club 1933-1968: A Videotape Presentation, Allen Brown

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Women in the Senate: A Comparative Study of Two Women Candidates and the Press Coverage of Their Campaigns, Vandana Chaturvedi

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Campus Newspapers and Coverage on Conflict Issues During the Sixties: An Expolratory Study, Giuseppe Costa

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The appeal of the St. Anthony Messenger to American Catholics (1960-1969): Applying Media Dependency, Olympio J. D'Mello

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The Effect on Middle School Students of Television Advertising in the Classroom Applying the Theory of Reasoned Action, Terrence F. Falk

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U.S. Reaction to the Persian Gulf War: The Conflict/Consensus Model Applied to 13 Newspapers for a Two Month Period, Christine M. Gehrmann

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Information Processing of Consumer Advertisements and Learning Effects in Continuous and Non-Continuous Visual Formats, Nancy A. Munroe