Title

Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics

Document Type

Contribution to Book

Language

eng

Format of Original

14 p.

Publication Date

2012

Publisher

SAGE Publications

Source Publication

Case Studies in Organizational Communication: Ethical Perspectives and Practices

Source ISSN

9781452263885

Abstract

This case considers the role of communication prior to, during, and after a product recall. More specifically, it explores the importance of dialogue and transparency to create public trust and maintain a company's reputation. It also addresses potential conflicts of interest between corporate lobbying and government regulation, as well as the challenges of balancing individual and community concerns.

Comments

Published version. "Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics" in Case Studies in Organizational Communication: Ethical Perspectives and Practices. Ed. Steve May. Los Angeles: SAGE Publications, 2013: 111-124. Publisher Link. © Sage Publications 2013. Used with permission.