Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics
Contribution to Book
Format of Original
Case Studies in Organizational Communication: Ethical Perspectives and Practices
This case considers the role of communication prior to, during, and after a product recall. More specifically, it explores the importance of dialogue and transparency to create public trust and maintain a company's reputation. It also addresses potential conflicts of interest between corporate lobbying and government regulation, as well as the challenges of balancing individual and community concerns.