Title

Review of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2013

Publisher

World Advertising Research Center

Source Publication

International Journal of Advertising

Source ISSN

0265-0487

Original Item ID

doi: 10.2501/IJA-32-2-324-325

Abstract

Jane Maas's book recounts what life was like for the women of Madison Avenue since the '60s, drawn from her own experience and interview with many other women of the time. The reviewer describes Maas as honest, wise and intimate and draws out the continuing struggles for women in the present day, and applauds Maas for the wisdom that her book imparts to women following in her footsteps.

Comments

International Journal of Advertising, Vol. 32, No. 2 (2013): 324-325. DOI