Document Type

Contribution to Book

Language

eng

Format of Original

3 p.

Publication Date

2003

Publisher

Taylor & Francis

Source Publication

The Advertising Age Encyclopedia of Advertising

Source ISSN

1579581722

Original Item ID

Shelves: HF5803 .A38 2003 Raynor Reference

Comments

Published version. "Cramer-Kasselt," in The Advertising Age Encyclopedia of Advertising, Vol. 1. Eds. John McDonough and Karen Egolf. New York: Taylor & Francis (Routledge), 2003: 418-420. Publisher Link. © Taylor & Francis (Routledge) 2003. Used with permission.

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