Advertising in Ukraine: Cultural Perspectives
Format of Original
World Advertising Research Center
International Journal of Advertising
This study provides an analysis of advertising in Ukraine. The study employs an empirical approach, followed by a descriptive analysis based upon a cultural studies approach. To lay a foundation the authors initially address the historical aspects of advertising. Methodology is then discussed, followed by survey results. The survey instrument contains questions focusing on demographics, product usage, advertising awareness and media usage. Finally, the authors conclude with an analysis of the data, its potential for future research and possible implications. Overall, the findings of this study point to a muted response to advertising on the part of the participants.