Causal Communication: Movie Portrayals and Audience Attributions for Vietnam Veterans' Problems
Format of Original
Journalism & Mass Communication Quarterly
Original Item ID
This study applies attribution theory to field research into communication and public perceptions of a social group. In particular, audience viewing of various popular Vietnam War films related to attributions audiences made for readjustment problems facing some Vietnam veterans, which in turn related to public opinion about government assistance to Vietnam veterans. Results also suggest that mass media might play a role in the social definition of the meaning of the Vietnam War as the United States comes to closure on that episode in history.