Title

[Book Review] Bruce Bendinger (editor), Advertising: The Business of Brands, Chicago: The Copy Workshop, 2001

Document Type

Article

Language

eng

Format of Original

3 p.

Publication Date

Summer 2002

Publisher

Routledge

Source Publication

Journal of Advertising

Source ISSN

0091-3367

Original Item ID

doi: 10.1080/00913367.2002.10673670

Abstract

The article reviews the book "Advertising: The Business of Brands," edited by Bruce Bendinger.

Comments

Journal of Advertising, Vol. 31, No. 2 (Summer2002): 95-97. DOI.