Review of Advertising: The Business of Brands
Document Type
Article
Language
eng
Format of Original
3 p.
Publication Date
Summer 2002
Publisher
Routledge
Source Publication
Journal of Advertising
Source ISSN
0091-3367
Original Item ID
doi: 10.1080/00913367.2002.10673670
Abstract
The article reviews the book "Advertising: The Business of Brands," edited by Bruce Bendinger.
Recommended Citation
Wolburg, Joyce M., "Review of Advertising: The Business of Brands" (2002). College of Communication Faculty Research and Publications. 325.
https://epublications.marquette.edu/comm_fac/325
COinS
Comments
Journal of Advertising, Vol. 31, No. 2 (Summer2002): 95-97. DOI.