Title

Review of Advertising to Baby Boomers

Document Type

Article

Language

eng

Format of Original

1 p.

Publication Date

2006

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Original Item ID

doi: 10.1108/07363760610663321

Comments

Journal of Consumer Marketing, Vol. 23 No. 3 (2006):171 - 171. DOI. Publisher Link.