Title

Review of Humor in Advertising: A Comprehensive Analysis

Document Type

Article

Language

eng

Format of Original

1 p.

Publication Date

2007

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Original Item ID

doi: 10.1108/07363760710756039

Comments

Journal of Consumer Marketing, Vol. 24 No. 4 (2007): 251. DOI. Publisher Link.