Title

Review of Street Smart Advertising: How to Win the Battle of the Buzz

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2011

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Original Item ID

doi: 10.1108/07363761211237399

Comments

Journal of Consumer Marketing, Vol. 29, No. 4 (2011): 311-312. DOI. Publisher Link.