Title

Review of Lifestyle Brands: A Guide to Aspirational Marketing

Document Type

Article

Language

eng

Format of Original

2 p.

Publication Date

2014

Publisher

Emerald

Source Publication

Journal of Consumer Marketing

Source ISSN

0736-3761

Original Item ID

doi: 10.1108/JCM-01-2014-0816

Comments

Journal of Consumer Marketing, Vol. 31 No. 4 (2014): 331-332. DOI. Publisher Link.