Document Type

Article

Language

eng

Format of Original

19 p.

Publication Date

11-2007

Publisher

Taylor & Francis

Source Publication

Journal of Promotion Management

Source ISSN

1540-7594

Original Item ID

doi: 10.1300/J057v13n01_06

Abstract

Studies of mass media show that sexual content has increased during the past three decades and is now commonplace. Research studies have examined the sexual content of many media, but not talk radio. A subcategory of talk radio, called “shock jock” radio, has been repeatedly accused of being indecent and sexually explicit. This study fills in this gap in the literature by presenting a short history and an exploratory content analysis of shock jock radio. The content analysis compares the sexual discussions of two radio talk shows: Infinity’s Howard Stern Show and Clear Channel’s Bob & Tom Show.

Comments

Accepted version. Journal of Promotion Management, Vol. 13, No. 1/2 (November 2007): 73-91. DOI. © 2007 Taylor & Francis (Routledge). Used with permission.

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