Title

Dissecting and Critically Analyzing the Product RED Campaign, a review of L. A. Richey and S. Ponte's Brand Aid: Shopping Well to Save the World

Document Type

Article

Language

eng

Format of Original

3 p.

Publication Date

2012

Publisher

Taylor & Francis (Routledge)

Source Publication

Journal of Mass Media Ethics

Source ISSN

0890-0523

Comments

Journal of Mass Media Ethics, Vol. 27, No. 1 (2012): 75-77. DOI.