Emerging interpersonal norms of text messaging in India and the United States
Journal of Intercultural Communication Research
This study examines whether there are emerging interpersonal norms of text messaging—an etiquette (“textiquette”) of texting—that guide its use in India and the United States. One hundred and thirty-seven participants recorded multiple text messages sent and received in specially designed text logs. Each log secured data on the following dimensions: (1) the context in which a text was sent and received/read; (2) who each participant was with—and the reaction of this person(s)—when the participant sent or received/read a text message; and (3) what constitutes impolite text messaging behavior. Results reveal emerging interpersonal norms of text messaging in both countries that vary significantly across cultures on all three dimensions. Implications and limitations are discussed.