Title

The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising

Document Type

Article

Publication Date

2009

Source Publication

Women's Studies in Communicaiion

Comments

Women's Studies in Communication, Volume 31, No. 3, pp 310-343 (Fall, 2008). Permalink: http://digilib.bc.edu/reserves/co451/cukl/co45166.pdf