Title

Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare

Document Type

Article

Language

eng

Format of Original

7 p.

Publication Date

Fall 2011

Publisher

Wiley

Source Publication

Journal of Consumer Affairs

Source ISSN

0022-0078

Original Item ID

doi: 10.1111/j.1745-6606.2011.01208.x

Abstract

To be an aging consumer in a youth culture means facing several challenges, including maintaining self-esteem in the face of negative media portrayals, redefining the meaning of being sexually active, coping with vulnerability, planning for retirement and investing for the final years. Despite tremendous differences and contradictions among aging consumers, many policymakers take a narrow, single-minded approach to issues of consumer welfare and public policy, which fails to address the wide variation among members of this group.

Comments

Journal of Consumer Affairs, Vol. 45, No. 3 (Fall 2011): 365–371. DOI.