Document Type

Contribution to Book

Publication Date

2009

Source Publication

Advertising: Principles and Practices

Source ISSN

9780132224154

Comments

Published version. "Nike Women’s Advertising: A Matter of Principle," in Advertising: Principles and Practices. Eds. William Wells, John Burnett and Sandra E Moriarty. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006: 398. Permalink. © 2012 Pearson Education

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