Title

Nike Women’s Advertising: A Matter of Principle

Document Type

Contribution to Book

Publication Date

2008

Source Publication

Advertising: Principles and Practices

Comments

"Nike Women’s Advertising: A Matter of Principle," in Advertising: Principles and Practices. Eds. William Wells, John Burnett and Sandra E Moriarty. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006: 398. Permalink. © 2012 Pearson Education