Bush versus Kerry: A Functional Analysis of Campaign 2004
William L. Benoit, Kevin A. Stein, John P. McHale, Sumana Chattopadhyay, Rebecca Verser and Stephen Price. Bush versus Kerry: A Functional Analysis of Campaign 2004. New York: Peter Lang, 2007. Publisher's Link. © 2012 Peter Lang Publishing Group.
Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.