Format of Original
American Chinese Media Research Association
China Media Research
The trend of globalization has led to a strong demand for the culture-specific or emic approach in scholarly research. It is the purpose of this paper to provide an opportunity for scholars to have their voices on the issues of indigenous scholarship. The paper consists of four essays examining the theme from four aspects, namely, the centrality of culture and communication, the Asiacentric communication paradigm, the development of Chinese communication theories, and an indigenous view of the study of resilience. It is hoped that the paper will contribute to the better understanding of indigenous scholarship and further provide a possible direction for the future investigation in this line of research.