Qualitative Research Methods for Media Studies
Bonnie S. Brennen. Qualitative Research Methods for Media Studies. New York: Taylor & Francis (Routledge), 2012. Permalink: www.routledge.com/books/details/9780415890229/.
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.