Title

Changing Economic Perspectives on the Theory of Retail Location, Chapter 5

Document Type

Contribution to Book

Language

eng

Format of Original

24 cm, 17 p.

Publication Date

1996

Publisher

Kluwer

Source Publication

Megatrends in Retail Real Estate

Source ISSN

0792396405

Abstract

This chapter examines the evolution of retail location theory over time. Changes in the theory of retail location are explained in part by consumers’ willingness to drive past a well-located shopping center in order to patronize a shopping center with a preferred selection of merchandise or a desirable anchor tenant. In terms of measuring the significance of merchandise selection and anchor tenant image, the chapter documents that retail clustering and anchor tenant image have a dramatic effect on nonanchor tenant sales.

Comments

"Changing Economic Perspectives on the Theory of Retail Location," in Megatrends in Retail Real Estate. Ed. John D. Benjamin. Boston: Kluwer Academic Publishers, 1996: 65-81. DOI.