Changing Economic Perspectives on the Theory of Retail Location, Chapter 5
Document Type
Contribution to Book
Language
eng
Format of Original
24 cm, 17 p.
Publication Date
1996
Publisher
Kluwer
Source Publication
Megatrends in Retail Real Estate
Source ISSN
0792396405
Abstract
This chapter examines the evolution of retail location theory over time. Changes in the theory of retail location are explained in part by consumers’ willingness to drive past a well-located shopping center in order to patronize a shopping center with a preferred selection of merchandise or a desirable anchor tenant. In terms of measuring the significance of merchandise selection and anchor tenant image, the chapter documents that retail clustering and anchor tenant image have a dramatic effect on nonanchor tenant sales.
Recommended Citation
Shilling, James D. and Eppli, Mark, "Changing Economic Perspectives on the Theory of Retail Location, Chapter 5" (1996). Finance Faculty Research and Publications. 56.
https://epublications.marquette.edu/fin_fac/56
Comments
"Changing Economic Perspectives on the Theory of Retail Location," in Megatrends in Retail Real Estate. Ed. John D. Benjamin. Boston: Kluwer Academic Publishers, 1996: 65-81. DOI.