Document Type

Article

Language

eng

Publication Date

Spring 2001

Publisher

Marketing Management Association

Source Publication

Marketing Management Journal

Source ISSN

1534-973X

Abstract

With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.

Comments

Published version. Marketing Management Journal, Vol. 11, No. 1 (Spring 2001): 94-100. Publisher link. © Marketing Management Association 2001. Used with permission.

Previous Versions

Oct 31 2016 (withdrawn)

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