A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector

Authors

Steven Lysonski, Marquette UniversityFollow
Srinivas Durvasula, Marquette University
Subhash MehtaFollow

Document Type

Contribution to Book

Publication Date

2000

Source Publication

Delivering Service Quality

Source ISSN

9780333934098

Comments

"A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector," in Delivering Service Quality. Eds. M. Raghavachari and K.V. Ramani. New Delhi, India: MacMillan India Limited, 2000. Publisher Link.

Recommended Citation

Lysonski, Steven; Durvasula, Srinivas; and Mehta, Subhash, "A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector" (2000). Marketing Faculty Research and Publications. 110.
https://epublications.marquette.edu/market_fac/110