Document Type

Article

Publication Date

2012

Source Publication

Journal of Jesuit Business Education

Source ISSN

2155-0190

Abstract

We contend that there are distinct and socially beneficial perspectives, rooted in the Catholic Intellectual Tradition (CIT) and Catholic Social Teaching (CST), which can help nurture future managers to be more attuned to the societal and ethical impacts resulting from their marketing decisions. In this paper, we briefly review several of these themes and illustrate how such messages can be integrated into the marketing instruction that takes place inside of business schools at Catholic universities.

Comments

Accepted version. Journal of Jesuit Business Education, Vol. 3, No. 1 (2012): 101-126. Publisher Link. © Saint Joseph's University - Ervian K. Haub School of Business. Used with permission.

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Marketing Commons

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