Title

The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”

Document Type

Article

Language

eng

Format of Original

10 p.

Publication Date

Summer 1980

Publisher

Wiley

Source Publication

Journal of Consumer Affairs

Source ISSN

0022-0078

Abstract

Can the public make a distinction between the “ethics of social ideas” versus the “ethics of marketing social ideas”? This question was empirically assessed via a survey research design. The evidence strongly suggests that individuals cannot totally separate the social idea from the marketing technique used to promote the idea. Also it was found that some social issues are more likely to foster strong ethical concerns than others. The implications of this research are discussed.

Comments

Journal of Consumer Affairs, Vol. 14, No. 1 (Summer 1980): 156-164. DOI.