Title

The Future US Business Environment with Strategic Marketing Implications for European Exporters

Document Type

Article

Language

eng

Format of Original

17 p.

Publication Date

1989

Publisher

Emerald

Source Publication

European Journal of Marketing

Source ISSN

0309-0566

Abstract

The views of Fortune 500 vice‐presidents of marketing and planning concerning future competitive environments, technological developments, political developments and marketing mix variables are presented. The composite picture developed from their world views helps highlight the strategic business areas that international marketers, especially exporters to the USA, should seriously examine before developing their international marketing strategies.

Comments

European Journal of Marketing, Vol. 23, No. 5 (1989): 58-74. DOI.