Towards 2000: A Tougher Future for Australian Business?

Authors

Gene R. Laczniak, Marquette UniversityFollow
Anthony Pecotich, Western Australia Institute of TechnologyFollow
Angela Spadaccini, Western Australia Institute of Technology

Document Type

Article

Language

eng

Format of Original

24 p.

Publication Date

4-1994

Publisher

Springer

Source Publication

Asia Pacific Journal of Management

Source ISSN

0217-4561

Abstract

The paper reports on the future business environment expected by top level Australian executives. It forecasts environmental changes to the year 2000 and updates projections reported in an earlier study. Specifically, top managers from 171 of Australia's largest 500 corporations provide their views concerning world ecology, the economy, technology and political-social developments. Their perceptions are then linked to specific competitive strategies that are evoked by the long-range forecast which they expect.

Comments

Accepted version. Asia Pacific Journal of Management, Vol. 11, No. 1 (April 1994): 67-90. DOI. © 1994 National University of Singapore, Faculty of Business Administration. Used with permission.

Recommended Citation

Laczniak, Gene R.; Pecotich, Anthony; and Spadaccini, Angela, "Towards 2000: A Tougher Future for Australian Business?" (1994). Marketing Faculty Research and Publications. 183.
https://epublications.marquette.edu/market_fac/183