Document Type

Article

Language

eng

Publication Date

2-2013

Publisher

Springer

Source Publication

Journal of Business Ethics

Source ISSN

0167-4544

Abstract

In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution of the CST position on matters of importance to business decision makers. We close our analysis with a brief discussion of how the lessons of the encyclical can be applied to selected marketing problems embedded with ethical issues, including some criteria for evaluating marketing programs. Finally, we note some editorial commentary published in the wake of the letter’s release along with our own summation.

Comments

Accepted version. Journal of Business Ethics, Vol. 112, No. 4 (February 2013): 641-651. DOI. © 2012 Springer Science+Business Media Dordrecht. Used with permission.

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