Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going

Authors

Jeanne M Simmons, Marquette University
Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

Summer 1992

Publisher

American Association of Collegiate Registrars and Admissions Officers

Source Publication

College and University

Source ISSN

0010-0889

Abstract

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

Comments

Published version. College and University, Vol. 67, No. 1 (Summer 1992): 263-274. Publisher Link. © 1992 AACRAO: American Association of Collegiate Registrars and Admissions Officers. Used with permission.

Recommended Citation

Simmons, Jeanne M and Laczniak, Gene R., "Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going" (1992). Marketing Faculty Research and Publications. 195.
https://epublications.marquette.edu/market_fac/195