Marketing Ethics: Onward Toward Greater Expectations

Authors

Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Language

eng

Publication Date

Spring 1993

Publisher

American Marketing Association

Source Publication

Journal of Public Policy & Marketing

Source ISSN

0743-9156

Comments

Published version. Journal of Public Policy & Marketing, Vol. 12, No. 1 (Spring 1993): 91-96. Publisher Link. © 1993 American Marketing Association. Used with permission.

Recommended Citation

Laczniak, Gene R., "Marketing Ethics: Onward Toward Greater Expectations" (1993). Marketing Faculty Research and Publications. 197.
https://epublications.marquette.edu/market_fac/197