Ethical Reasoning and Marketing Decisions

Authors

Patrick E. Murphy, University of Notre DameFollow
Gene R. Laczniak, Marquette UniversityFollow
Norman E. Bowie, University of Minnesota - Twin Cities
Thomas A. Klein, The University of ToledoFollow

Document Type

Contribution to Book

Language

eng

Publication Date

2006

Publisher

Pearson Prentice Hall

Source Publication

Marketing Ethics: Cases and Readings

Source ISSN

0131330888

Comments

"Ethical Reasoning and Marketing Decisions," in Marketing Ethics: Cases and Readings, edited by Patrick E. Murphy and Gene R. Laczniak. Upper Saddle River, NJ : Pearson Prentice Hall, 2006: 1-42. Publisher Link.

Recommended Citation

Murphy, Patrick E.; Laczniak, Gene R.; Bowie, Norman E.; and Klein, Thomas A., "Ethical Reasoning and Marketing Decisions" (2006). Marketing Faculty Research and Publications. 205.
https://epublications.marquette.edu/market_fac/205