Document Type
Article
Publication Date
6-2006
Source Publication
Journal of Business Research
Abstract
Two experiments investigated the effectiveness of two new procedures for improving judgment by increasing sensitivity to missing information. When consumers are insensitive to important missing information, overly extreme product evaluations are formed. However, when consumers are sensitive to important missing information, they form more moderate and appropriate evaluations. Sensitivity to missing information was increased by encouraging consumers to consider their criteria for judgment before receiving product information (Experiment 1) and by asking consumers to rate presented and missing product attributes before providing overall product evaluations (Experiment 2). Both procedures were effective for improving judgment by reducing omission neglect.
Recommended Citation
Kardes, Frank; Posavac, Steven; Silvera, David; Cronley, Maria; Sanbonmatsu, David; Schertzer, Susan; Miller, Felicia; Herr, Paul; and Chandrashekaran, Murali, "Debiasing Omission Neglect" (2006). Marketing Faculty Research and Publications. 21.
https://epublications.marquette.edu/market_fac/21
Comments
Post-print.
Journal of Business Research, Volume 59, No. 6 (June 2006), DOI: 10.1016/j.jbusres.2006.01.016 .
Felicia Miller was affiliated with the University of Cincinnati at the time of publication.