Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions

Authors

Gene R. Laczniak, Marquette UniversityFollow
Patrick Murphy, University of Notre DameFollow

Document Type

Article

Language

eng

Publication Date

7-2006

Source Publication

Business Ethics Quarterly

Source ISSN

1052-150X

Abstract

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important "marketing and technology" ethical debate.

Comments

Accepted version. Business Ethics Quarterly, Vol. 16, No. 3 (July 2006): 313-321. DOI. © 2006 Cambridge University Press. Used with permission.

Recommended Citation

Laczniak, Gene R. and Murphy, Patrick, "Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions" (2006). Marketing Faculty Research and Publications. 27.
https://epublications.marquette.edu/market_fac/27