Document Type
Article
Publication Date
7-2006
Source Publication
Business Ethics Quarterly
Abstract
The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important "marketing and technology" ethical debate.
Comments
Post-print.
Business Ethics Quarterly, Volume 16, No. 3 (July 2006).
The website of Business Ethics Quarterly is available at http://secure.pdcnet.org/beq/Business-Ethics-Quarterly.