Title
The Influence of Time on Transactional Use of the Internet: Buying, Banking, and Investing Online
Document Type
Contribution to Book
Publication Date
2009
Source Publication
Handbook of Research on Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society
Abstract
The major objective of this chapter was to test the effect of online time and adoption time on the frequency of transactional use of the Internet. Transactional use of the Internet includes activities such as buying products, banking, and investing online. Findings support the hypothesis that online time and adoption time positively and significantly influence the frequency of transactional use of the Internet. Theoretical and strategic implications and recommendations for future research are presented.
Comments
Published Version. "The influence of time on transactional use of the internet: buying, banking, and investing online" in Handbook of Research on Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society. Eds. Ferro, Enrico, Yogesh K. Dwivedi, J. Ramon Gil-Garcia and Michael D. Williams. IGI Global (2010): 488-498. Permalink. © 2010 IGI Global. Used with permission.