Document Type

Contribution to Book

Publication Date

2001

Source Publication

The Handbook of Marketing and Society

Comments

"The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy" in The Handbook of Marketing and Society. Eds. Paul N. Bloom, Gregory Thomas Gundlach. Sage Publications Inc., 2001, pp 1-33. Permalink: http://www.mendeley.com/research/handbook-of-marketing-and-society/