Document Type

Contribution to Book

Publication Date

2001

Source Publication

The Handbook of Marketing and Society

Source ISSN

0761916261

Abstract

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.

Comments

"The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy" in The Handbook of Marketing and Society. Eds. Paul N. Bloom and Gregory Thomas Gundlach. Thousand Oaks CA: Sage Publications Inc., 2001: 1-33. Publisher link. © Sage Publications 2001. Used with permission.