"The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy" in The Handbook of Marketing and Society. Eds. Paul N. Bloom, Gregory Thomas Gundlach. Sage Publications Inc., 2001, pp 1-33. Permalink: http://www.mendeley.com/research/handbook-of-marketing-and-society/
Comments
"The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy" in The Handbook of Marketing and Society. Eds. Paul N. Bloom, Gregory Thomas Gundlach. Sage Publications Inc., 2001, pp 1-33. Permalink: http://www.mendeley.com/research/handbook-of-marketing-and-society/