e-Publications@Marquette

Title

Ethical Marketing

Authors

Patrick Murphy, University of Notre DameFollow
Gene Laczniak, Marquette UniversityFollow
Norman E. Bowie, University of Minnesota - Twin Cities
Thomas A. Klein, University of Toledo

Document Type

Book

Publication Date

2005

Source Publication

Ethical Marketing

Abstract

For Marketing and Business Ethics courses in business or philosophy departments.

This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.

Comments

Patrick E. Murphy, Gene R. Laczniak, and Norman E. Bowie. Ethical Marketing. Pearson, 2005. Permalink: http://www.pearsonhighered.com/educator/product/Ethical-Marketing/9780131848146.page