e-Publications@Marquette

Title

Marketing Ethics: Cases & Readings

Authors

Patrick Murphy, University of Notre DameFollow
Gene Laczniak, Marquette UniversityFollow

Document Type

Book

Publication Date

2006

Source Publication

Marketing Ethics: Cases & Readings

Abstract

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.

Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Comments

Patrick E. Murphy and Gene R. Laczniak. Marketing Ethics: Cases and Readings. Prentice Hall, 2006. Permalink: http://pearsonhighered.com/bookseller/product/Marketing-Ethics-Cases-and-Readings/9780131330887.page