Title

Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation

Document Type

Contribution to Book

Publication Date

2000

Source Publication

Globalization and Its Managerial Implications

Source ISSN

0313002800 9780313002809

Comments

"Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation," in Globalization and Its Managerial Implications . Eds. C. P. Rao. Westport, Conn. : Quorum Books, 2001, pp. 184-202, Publishers' Link.