Title

Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation

Document Type

Contribution to Book

Publication Date

2000

Source Publication

Greenwood Publishing Group

Comments

"Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation," in Globalization and Its Managerial Implications . Eds. C. P. Rao. City of Publication: Greenwood Publishing Group, 2000, pp. 184-202,