Title

Brands and Their Meaning Makers

Document Type

Contribution to Book

Publication Date

2008

Source Publication

Handbook of Consumer Psychology

Comments

"Brands and their Meaning Makers" in Handbook of Consumer Psychology. Eds. Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes. Taylor & Francis, 2008, pp 781-822. Permalink: http://smgapp1.bu.edu/smgnet/Personal/Faculty/Publication/pubUploadsNew/wp2006-08.pdf?did=667&Filename=wp2006-08.pdf