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Brands and Their Meaning Makers
Chris T. Allen, University of Cincinnati - Main Campus Susan Fournier, Boston University Felicia Miller, Marquette UniversityFollow
Contribution to Book
2008
Handbook of Consumer Psychology
"Brands and their Meaning Makers" in Handbook of Consumer Psychology. Eds. Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes. Taylor & Francis, 2008, pp 781-822. Permalink: http://smgapp1.bu.edu/smgnet/Personal/Faculty/Publication/pubUploadsNew/wp2006-08.pdf?did=667&Filename=wp2006-08.pdf
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"Brands and their Meaning Makers" in Handbook of Consumer Psychology. Eds. Curtis P. Haugtvedt, Paul Herr, Frank R. Kardes. Taylor & Francis, 2008, pp 781-822. Permalink: http://smgapp1.bu.edu/smgnet/Personal/Faculty/Publication/pubUploadsNew/wp2006-08.pdf?did=667&Filename=wp2006-08.pdf