The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

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Submissions from 1983

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Framework for Analyzing Marketing Ethics, Gene R. Laczniak

Submissions from 1981

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Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak and Anne Curley

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Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, and William A. Strang

Submissions from 1980

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Product Management and the Performing Arts, Gene Laczniak

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The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, and Patrick E. Murphy