The Marketing Faculty Research and Publications Series is comprised of books and articles published by Marquette University's marketing faculty.

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Submissions from 2014

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Privacy Concern and Online Transactions: The Impact of Internet Self-efficacy and Internet Involvement, Syed Akhter

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Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, and Serena Lo

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How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, and Scot Burton

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Fostering Fair and Sustainable Marketing for Social Entrepreneurs in the Context of Subsistence Marketplaces, Tina M. Facca-Miess and Nicholas J. C. Santos

Submissions from 2013

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Competitive Threats, Strategic Responses and Performance of Brazilian B2B Firms, Syed Akhter and Paulo Fernando Pinto Barcellos

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Nigeria in Transition: Acculturation to Global Consumer Cutlture, Steven Lysonski and Srinivas Durvasula

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Social Entrepreneurship That Truly Benefits the Poor: An Integrative Justice Approach, Nicholas J. C. Santos

Submissions from 2012

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The Information Technology Workforce: A Comparison of Critical Skills of Client and Service Providers, Information Systems Management, Stephen Hawks, Kate Kaiser, Tim Goles, Christine V. Bullen, Judith C. Simon, Cynthia M. Beath, Kevin P. Gallagher, and Keith Frampton

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Marketing and the Common Good: Implications of Caritas in Veritate, Thomas A. Klein, Eugene Laczniak, and Patrick E. Murphy

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Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective, Eugene Laczniak and Patrick E. Murphy

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Ethics of Marketing, Eugene R. Laczniak

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Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools, Gene R. Laczniak, Patrick E. Murphy, and Wolfgang Grassl

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Ethics in Marketing: International Cases and Perspectives, Patrick E. Murphy, Andrea Prothero, and Gene Laczniak

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Marketing to the Base of the Pyramid: A Corporate Responsibility Approach with Case Inspired Strategies, Nicholas Santos and Eugene Laczniak

Submissions from 2011

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Can Brazilian Firms Survive the Chinese Challenge: Effects of Globalization on Markets, Strategies, and Performance, Syed Akhter and Paulo Fernando Pinto Barcellos

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An Empirical Note on Regionalization and Globalization, Syed Akhter and Colleen Beno

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Broadening Journal of Public Policy & Marketing’s Outreach: My "Tour of Duty” as Editor, J. Craig Andrews

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Warnings and Disclosures, J. Craig Andrews

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Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols, J. Craig Andrews, Scot Burton, and Jeremy Kees

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Beyond Service Attributes: Do Personal Values Matter?, Srinivas Durvasula, Steven Lysonski, and A.D. Madhavi

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Searching for a Global Code of Conduct, Eugene R. Laczniak and Ann-Marie Kennedy

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The ethics of celebrity-athlete endorsement: what happens when a star steps out of bounds?, Felicia Miller and Gene Laczniak

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Copy Test Methods to Pretest Advertisements, Cornelia Pechmann and J. Craig Andrews

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Marketing to the Poor: A Justice Inspired Approach, Nicholas J. C. Santos and Gene Laczniak

Submissions from 2010

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The Influence of Time on Transactional Use of the Internet: Buying, Banking, and Investing Online, Syed Akhter

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Diagnosing Service Quality in Retailing: The Case of Singapore, Srinivas Durvasula and Steven Lysonski

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Money, Money, Money – How do Attitudes Toward Money Impact Vanity and Materialism? – the Case of Young Chinese Consumers, Srinivas Durvasula and Steven Lysonski

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Technology and its CRM Implications in the Shipping Industry, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

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Are Consumers Disadvantaged or Vulnerable? An Examination of Consumer Complaints to the Better Business Bureau, Dennis Garrett and Peter Toumanoff

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Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, and John Kozup

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Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business, Eugene Laczniak and Thomas A. Klein

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Ethical Marketing and Marketing Strategy, Gene Laczniak and Patrick Murphy

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The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing, Gene Laczniak and Nicholas J. C. Santos

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Methodological Issues and Challenges in Conducting Social Impact Evaluations, Cornelia Pechmann and J. Craig Andrews

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Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs about Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, and Scot Burton

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Segmentation in Social Marketing: Insights from the European Union’s Multi-Country, Antismoking Campaign, Gianfranco Walsh, Louise M. Hassan, Edward Shiu, J. Craig Andrews, and Gerard Hastings

Submissions from 2009

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Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy, Syed Akhter

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The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?, J. Craig Andrews, Richard G. Netemeyer, and Scot Burton

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How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?, Srinivas Durvasula and Steven Lysonski

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Applying Catholic Social Teachings to Ethical Issues in Marketing, Thomas A. Klein and Gene Laczniak

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"Just" Markets from the Perspective of Catholic Social Teaching, Nicholas J. C. Santos and Gene Laczniak

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Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments, Nicholas J. C. Santos and Gene Laczniak

Submissions from 2008

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Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance, Syed Akhter and Paul Pounder

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Brands and Their Meaning Makers, Chris T. Allen, Susan Fournier, and Felicia Miller

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Understanding Behavioral Sources of Process Variation Following Enterprise System Deployment, Elliot Bendoly and Mark Cotteleer

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Determinants of International Equity Entry Mode: An Empirical Analysis, Ruth Clarke, Fernando Robles, Syed Akhter, and Marcilio Machado

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A Double Edged Sword: Understanding Vanity Across Cultures, Srinivas Durvasula and Steven Lysonski

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Ethics of Marketing [Encyclopedia entry], Eugene Laczniak

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Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis, Eugene Laczniak and Patrick Murphy

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Digital Piracy of MP3s: Consumer and Ethical Predispositions, Steven Lysonski and Srinivas Durvasula

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Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages, Ross D. Petty and J. Craig Andrews

Submissions from 2007

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Globalization, Expectations Model of Economic Nationalism, and Consumer Behavior, Syed Akhter

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Consumer Protection, J. Craig Andrews

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Embracing Globalization: A Study of Factors Shaping Consumer Acceptance of Imported Products, Srinivas Durvasula and Steven Lysonski

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Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences, Srinivas Durvasula and Steven Lysonski

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Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

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An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective, Patrick Murphy, Eugene Laczniak, and Graham Wood

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How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, and Richard G. Netemeyer

Submissions from 2006

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Leveraging Internal Competency and Managing Environmental Uncertainty: Propensity to Collaborate in International Markets, Syed Akhter and Fernando Robles

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Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, and Subhash Mehta

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Impedance to Globalization: Economic Threat and Ethnocentrism, Srinivas Durvasula and Steven Lysonski

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Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, and Steven Lysonski

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Workplace studies and technological change, Angela Cora Garcia, Mark E. Dawes, Lou Kohne, Felicia Miller, and Stephan F. Groschwitz

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Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard, Mariea Grubbs Hoy and J. Craig Andrews

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Debiasing Omission Neglect, Frank Kardes, Steven Posavac, David Silvera, Maria Cronley, David Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul Herr, and Murali Chandrashekaran

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Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, and John Kozup

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Ethical Marketing: A Look on the Bright Side, Thomas A. Klein, Eugene R. Laczniak, and Patrick E. Murphy

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Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions, Eugene Laczniak and Patrick Murphy

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Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing, Gene Laczniak

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Normative Perspectives for Ethical and Socially Responsible Marketing, Gene R. Laczniak and Patrick Murphy

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Marketing Ethics: Cases and Readings, Patrick E. Murphy and Gene R. Laczniak

Submissions from 2005

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Strengthening Academic Programs with Proactive Fiscal Management and Other Innovative Strategies, David Buckholdt and Gene Laczniak

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Service Encounters: The Missing Link Between Service Quality Perceptions and Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

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Relationship Quality vs. Service Quality: An Investigation of Their Impact On Value, Satisfaction, Behavioral Intentions in the Life Insurance Industry, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta, and Buck Peng Tang

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The Impact of Attitudinal Variables on Service Quality Perceptions, Expectations, and Service Satisfaction: A Study of a Primary Health Care System, Srinivas Durvasula, Roshnee Ramsaran-Fowdar, Steven Lysonski, and Subhash Mehta

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Sexism vs sexy: the Conundrum, Steven Lysonski

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Ethical Marketing, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, and Thomas A. Klein

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Effects of Antismoking Advertising-Based Beliefs on Adult Smokers’ Consideration of Quitting, Richard G. Netemeyer, J. Craig Andrews, and Scot Burton

Submissions from 2004

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Is Globalization What It’s Cracked Up to Be? Economic Freedom, Corruption, and Human Development, Syed Akhter

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Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, David Paul Moberg, and Ann Christiansen

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Cruising Along: The Impact of Service Quality in the Cruise Liner Industry, Srinivas Durvasula, Antonio C. Lobo, Steven Lysonski, and Subhash C. Mehta

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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, and Buck Peng Tang

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Adherence of Prime-Time Television Advertising Disclosures to the “Clear and Conspicuous" Standard: 1990 vs. 2002, Mariea Grubbs Hoy and J. Craig Andrews

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Developing the Brand Equity of Jesuit Higher Education, Eugene Laczniak

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Ethical Leadership for Improved Corporate Governance and Better Business Education, Eugene Laczniak and Patrick Murphy

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The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism, Steven Lysonski, Srinivas Durvasula, and Yorgos Zotos

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Public Perceptions of the Midwest’s Pavements: Policies and Tradeoffs in Pavement Improvement, Richard Robinson and David Kuemmel

Submissions from 2003

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Digital Divide and Purchase Intention: Why Demographic Psychology Matters, Syed Akhter

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Strategic Planning, Hypercompetition, and Knowledge Management, Syed Akhter

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Japanese Attitudes toward American Business Involvement in Japan: an Empirical Investigation Revisited, Syed Akhter and Toshikazu Hamada

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The Influence of Economic Nationalism and Product Quality on Behavioral Intentions: An Empirical Investigation, Syed Akhter, H. DaeSoo Kim, and Jamshid Hosseini

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The Power of Interfacing Departments in Shaping B2B Customer Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash C. Mehta

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Mapping Mutual Fund Investor Characteristics and Modeling Switching Behavior, Mary Jane Lenard, Syed Akhter, and Pervaiz Alam

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Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, and John Watson

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Health Risks, Past Usage, and Intention to Use Weight Loss Products in Normal Weight Women with High and Low Body Dysphoria, B. L. Whisenhunt, D. A. Williamson, Richard G. Netemeyer, and J. Craig Andrews

Submissions from 2002

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Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, and Subhash Mehta

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Public Perceptions of the Midwest’s Pavements: Policies and Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, and James K. Giese

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Ethical Myopia: The Case of "Framing" by Framing, Alan E. Singer, Steven Lysonski, Ming Singer, and David Hayes

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Cultural Values and Important Possessions: A Cross-Cultural Analysis, John Watson, Steven Lysonski, Tamara Gillan, and Leslie Raymore

Submissions from 2001

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Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation, Syed Akhter and Pervaiz Alam