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  Enlightened Monks: The German Benedictines 1740-1803

  Ulrich Lehner

  Enlightened Monks investigates the social, cultural, philosophical, and theological challenges the German Benedictines had to face between 1740 and 1803, and how the Enlightenment process influenced the self-understanding and lifestyle of these religious communities. It had an impact on their forms of communication, their transfer of knowledge, their relationships to worldly authorities and to the academic world, and also their theology and philosophy. The multifaceted achievements of enlightened monks, which included a strong belief in individual freedom, tolerance, human rights, and non-violence, show that monasticism was on the way to becoming fully integrated into the Enlightenment. Ulrich L. Lehner refutes the widespread assumption that monks were reactionary enemies of Enlightenment ideas. On the contrary, he demonstrates that many Benedictines implemented the new ideas of the time into their own systems of thought. This revisionist account contributes to a better understanding not only of monastic culture in Central Europe, but also of Catholic religious culture in general.

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  Ethics in Marketing: International Cases and Perspectives

  Patrick E. Murphy, Andrea Prothero, and Gene Laczniak

  Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

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  Confronting the Climate Crisis: Catholic Theological Perspectives

  Jame Schaefer

  Can theologians respond meaningfully to the overwhelming scientific evidence that human activities are accelerating the temperature of Earth and adversely affecting people, other species, ecological systems, and the biosphere? Members of the Catholic Theological Society of Americas Interest Group on Global Warming have dug deeply into the biblical to contemporary traditions, reflected systematically, and produced seventeen original essays that demonstrate fruitful ways in which to approach the climate crisis so that current and predicted effects may be mitigated. Framing these essays are an overview of basic scientific findings that compelled this group effort and statements by the United States Conference of Catholic Bishops and Pope Benedict XVI.

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  Gothic Riffs: Secularizing the Uncanny in the European Imaginary, 1780-1820

  Diane Hoeveler

  Gothic Riffs: Secularizing the Uncanny in the European Imaginary, 1780–1820 by Diane Long Hoeveler provides the first comprehensive study of what are called “collateral gothic” genres—operas, ballads, chapbooks, dramas, and melodramas—that emerged out of the gothic novel tradition founded by Horace Walpole, Matthew Lewis, and Ann Radcliffe. The role of religion and its more popular manifestations, superstition and magic, in the daily lives of Western Europeans were effectively undercut by the forces of secularization that were gaining momentum on every front, particularly by 1800. It is clear, however, that the lower class and the emerging bourgeoisie were loath to discard their traditional beliefs. We can see their search for a sense of transcendent order and spiritual meaning in the continuing popularity of gothic performances that demonstrate that there was more than a residue of a religious calendar still operating in the public performative realm. Because this bourgeois culture could not turn away from God, it chose to be haunted, in its literature and drama, by God’s uncanny avatars: priests, corrupt monks, incestuous fathers, and uncles. The gothic aesthetic emerged during this period as an ideologically contradictory and complex discourse system; a secularizing of the uncanny; a way of alternately valorizing and at the same time slandering the realms of the supernatural, the sacred, the maternal, and the primitive.

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  Theological Foundations for Environmental Ethics: Reconstructing Patristic and Medieval Concepts

  Jame Schaefer

  Earth is imperiled. Human activities are adversely affecting the land, water, air, and myriad forms of biological life that comprise the ecosystems of our planet. Indicators of global warming and holes in the ozone layer inhibit functions vital to the biosphere. Environmental damage to the planet becomes damaging to human health and well-being now and into the future—and too often that damage affects those who are least able to protect themselves.

  Can religion make a positive contribution to preventing further destruction of biological diversity and ecosystems and threats to our earth? Jame Schaefer thinks that it can, and she examines the thought of Christian Church fathers and medieval theologians to reveal and retrieve insights that may speak to our current plight. By reconstructing the teachings of Augustine, Thomas Aquinas, and other classic thinkers to reflect our current scientific understanding of the world, Schaefer shows how to "green" the Catholic faith: to value the goodness of creation, to appreciate the beauty of creation, to respect creation's praise for God, to acknowledge the kinship of all creatures, to use creation with gratitude and restraint, and to live virtuously within the earth community.

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  Bush versus Kerry: A Functional Analysis of Campaign 2004

  William L. Benoit, Kevin A. Stein, John P. McHale, Sumana Chattopadhyay, Rebecca Verser, and Stephen Price

  Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.

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  The A to Z Dictionary of Feminism

  Janet K. Boles and Diane Hoeveler

  Over 150 entries of the second edition of the Historical Dictionary of Feminism (2004) have been updated, corrected, or revised for The A to Z of Feminism. Furthermore, several new entries and additional cross-references have also been added, and the chronology of feminism now extends through 2005. This paperback edition has a short bibliography of classic and contemporary materials for use by students and the general public. The dictionary, which contains several hundred cross-referenced entries on persons, organizations, key terms, canonical publications, public policies, and campaigns, addresses feminism as both a social movement and a political theory in all nations and periods.

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  Romanticism: Comparative Discourses

  Diane Hoeveler and Larry H. Peer

  Exploring how discourse is figured in the texts of key European Romantic authors such as Wackenroder, Coleridge, Byron, and Hugo, this volume offers nuanced readings of the under-explored syntactic, semantic, and ideological structures of Romantic works. Rather than proposing a new theoretical position on the issue of what constitutes Romantic discourse studies, the editors have commissioned essays that seek to capture aspects of this discursive field, building on previous scholarship to offer fresh ways of seeing how Romantic discourse matrices work. The volume is organized into three sections: Language and Romantic Discourse Systems; Women Writers and Romantic Constructions of Power; and Varieties of Revisionist Discourse in Romanticism. Each section features individual essays providing critical re-readings of nine Romantic texts and four Romantic topoi. Whether writing on Charlotte Smith's The Old Manor House or Anne Brontë's Agnes Grey, on rescue operas or criminal drama, the contributors, who include Marjean Purinton, Kari Lokke, Rodney Farnsworth, and Jeffrey Cass, expand our understanding of Romantic modes of argumentation.

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  Advertising Strategy: Creative Tactics from the Outside/In

  Jean Grow and Tom Alstiel

  Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country.

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  Approaches to Teaching Gothic Fiction: The British and American Traditions

  Diane Hoeveler and Tamar Heller

  Recent decades have seen a revival of scholarly interest in Gothic fiction. Critics are attracted to the genre's exploration of irrationality, to its dark representation of the bourgeois family and of the psychological effects of social conflict. Because of this critical interest and because of the enduring popularity of the genre from the eighteenth century to the present, the Gothic has become increasingly visible on college syllabi. This volume, like others in the MLA's Approaches to Teaching World Literature series, is divided into two parts. The first part, "Materials," gives information on available editions, anthologies, reference works, background sources, critical studies, films, and Web sites of value in teaching Gothic fiction. The second part, "Approaches," contains twenty-eight essays that define the genre; examine its connections to history, philosophy, feminism, social criticism; show its different forms in England, Ireland, the United States; and probe its themes--including such motifs as ghosts, castles, entrapped heroines, and animated corpses. Among the many authors discussed are Bram Stoker, Mary Shelley, Ann Radcliffe, Edgar Allan Poe, Nathaniel Hawthorne, Wilkie Collins, Oscar Wilde, Robert Louis Stevenson, Stephen King, Anne Rice, and Toni Morrison.

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  Wuthering Heights: Complete Text with Introduction, Contexts, Critical Essays

  Diane Hoeveler

  In addition to the complete, authoritative edition of the novel, this volume contains, among other material: excerpts from The Gondol Saga, the juvenalia that Emily wrote with sister Anne and the basis for the later Wuthering Heights; newspaper accounts of the Liverpool slave trade, believed to be influential in the creation of Heathcliff's background; Irish folktales told by the Reverend Bronte to his children, which were influential in the composition of the novel; and a collection of recent critical approaches to the novel.

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  Gothic Feminism: The Professionalization of Gender from Charlotte Smith to the Brontës

  Diane Hoeveler

  As British women writers in the late eighteenth and early nineteenth centuries sought to define how they experienced their era's social and economic upheaval, they helped popularize a new style of bourgeois female sensibility. Building on her earlier work in Romantic Androgyny, Diane Long Hoeveler now examines the Gothic novels of Charlotte Smith, Ann Radcliffe, Jane Austen, Charlotte Dacre Byrne, Mary Shelley, and the Brontës to show how these writers helped define femininity for women of the British middle class.

  Hoeveler argues that a female-created literary ideology, now known as "victim feminism," arose as the Gothic novel helped create a new social role of professional victim for women adjusting to the new bourgeois order. These novels were thinly disguised efforts at propagandizing a new form of conduct for women, teaching that "professional femininity"—a cultivated pose of wise passiveness and controlled emotions—best prepared them for social survival. She examines how representations of both men and women in these novels moved from the purely psychosexual into social and political representations, and how these writers constructed a series of ideologies that would allow their female characters—and readers—fictitious mastery over an oppressive social and political system.

  Gothic Feminism takes a neo-feminist approach to these women's writings, treating them not as sacred texts but as thesis-driven works that attempted to instruct women in a series of strategic poses. It offers both a new understanding of the genre and a wholly new interpretation of feminism as a literary ideology.