Qualitative Research Methods for Media Studies

Title

Qualitative Research Methods for Media Studies

Files

Description

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

ISBN

978-0-415-89022-9

Publication Date

9-25-2012

Publisher

Taylor & Francis (Routledge)

City

New York

Disciplines

Mass Communication

Comments

Bonnie S. Brennen. Qualitative Research Methods for Media Studies. New York: Taylor & Francis (Routledge), 2012. Permalink: www.routledge.com/books/details/9780415890229/.