Beginner’s Guide To Doing Qualitative Research In Mass Communication
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Description
John Pauly offers a sensitive and rich description that demonstrates, in its style and structure, the very best aspects of the qualitative perspective. He takes as his focus mass communication scholarship, showing how definitions of communication as meaning-making, rather than information transferal, underlie qualitative perspectives in communications research. By noting the different "lenses" on the communication process-- product, practice, and commentary-- he delineates broad categories of qualitative inquiry that currently figure in media study
Publication Date
1991
Publisher
Association for Education in Journalism and Mass Communication
City
Columbia, SC
Keywords
Communication -- Research -- Methodology, Mass Media
Disciplines
Communication | Mass Communication