Beginner’s Guide To Doing Qualitative Research In Mass Communication

Title

Beginner’s Guide To Doing Qualitative Research In Mass Communication

Files

Description

John Pauly offers a sensitive and rich description that demonstrates, in its style and structure, the very best aspects of the qualitative perspective. He takes as his focus mass communication scholarship, showing how definitions of communication as meaning-making, rather than information transferal, underlie qualitative perspectives in communications research. By noting the different "lenses" on the communication process-- product, practice, and commentary-- he delineates broad categories of qualitative inquiry that currently figure in media study

Publication Date

1991

Publisher

Association for Education in Journalism and Mass Communication

City

Columbia, SC

Keywords

Communication -- Research -- Methodology, Mass Media

Disciplines

Communication | Mass Communication