Marketing Ethics: Cases and Readings

Title

Marketing Ethics: Cases and Readings

Files

Description

Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

ISBN

0131330888

Publication Date

2006

Publisher

Pearson

City

Upper Saddle River, NJ

Disciplines

Marketing

Comments

Table of Contents

Ethical reasoning and marketing decisions

Contemporary readings in marketing ethics

Short cases

Longer cases. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein --

Contempt of customer: it's a real crime / Seth Godin

KidNabbing / Melanie Wells

Dangerous Terrain / John J. Fialka

First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers' sights? /Adam Jones

When does a gift become a bribe? / Kirk Davidson

The Wal-Mart you don't know: why low prices have a high cost / Charles Fishman

A matter of trust / Jennifer Gilbert

Toy wars / Manuel Velasquez

Toy wars: the rest of the story / Ron Nahser

The cookie case / Catherine Hart

Making it up / Raymond F. Keyes

Krombacher: save nature drink beer / Eva Barcikowski and Johannes Brinkmann

The ethics of selling violent video games / Trevor Prouty

Abercrombie & Fitch / Meg Connelly

Can short skirts sell software? An ethical dilemma / Lori Lepp Corbett

Wave runners galore / John A. Weber

A retailer in Brazil / Miriam Jordan

Koffum Filters / Anu Davgun

Starbucks Coffee Company: a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones

Basta Pasta Food Company Inc. / John E. Bargetto and Patrick E. Murphy

Ethics in retailing: where does one draw the line? / Amanda Hilger and Gene R. Laczniak

Athlete's Foot / Lance Kidder

Andorra Electronics, Ltd. / Raymond Keys