e-Publications@Marquette

Title

Bush versus Kerry: A Functional Analysis of Campaign 2004

Authors

William L. Benoit, University of Missouri - Kansas CityFollow
Kevin A. Stein, Southern Utah University
John P. McHale, Illinois State University
Sumana Chattopadhyay, Marquette UniversityFollow
Rebecca Verser, University of Missouri - Kansas City
Stephen Price, University of Missouri - Kansas City

Files

Description

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.

ISBN

978-0-8204-8675-8

Publication Date

2007

Publisher

Peter Lang Publishing Group

City

New York

Disciplines

Social Influence and Political Communication

Comments

William L. Benoit, Kevin A. Stein, John P. McHale, Sumana Chattopadhyay, Rebecca Verser and Stephen Price. Bush versus Kerry: A Functional Analysis of Campaign 2004. New York: Peter Lang, 2007. Permalink: http://www.peterlang.com.