Bush versus Kerry: A Functional Analysis of Campaign 2004
Files
Description
Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.
ISBN
978-0-8204-8675-8
Publication Date
2007
Publisher
Peter Lang Publishing Group
City
New York
Disciplines
Social Influence and Political Communication
Comments
Table of Contents
Overview: a functional theory of political campaign discourse --
Method and procedures: analyzing acclaims, attacks, and defenses --
Primary TV spots --
Primary debates --
Primary webpages --
Primary radio spots --
Primary TV talk show appearances --
News coverage of primary campaign 2004 --
Convention addresses --
News coverage of the 2004 national party conventions --
General TV spots --
General debates --
General webpages --
General radio spots --
General TV talk show appearances --
News coverage of general campaign 2004 --
Discussion --