Exploring Business-to-Business Marketsites

Authors

Mark Barratt, Marquette UniversityFollow
Karsten Rosdahl, Cranfield University

Document Type

Article

Language

eng

Format of Original

12 p.

Publication Date

6-2002

Publisher

Elsevier

Source Publication

European Journal of Purchasing & Supply Management

Source ISSN

0969-7012

Abstract

Business-to-business (B2B) marketsites are quickly becoming one of the major issues for companies in their search for opportunities to improve visibility of their trading activities and sources of further cost reduction. The paper begins with a synthesis of potential benefits resulting from participation in marketsites and then provides a number of initial classifications of marketsites. The paper then introduces some of the major inhibitors and enablers of marketsites and views these from a number of perspectives such as the structure of marketsites, the degree of centricity and the types of products purchased through such marketsites. Finally, some recommendations for further research are made.

Comments

Accepted version. European Journal of Purchasing & Supply Management, Vol. 8, No. 2 (June 2002): 111-122. DOI. © Elsevier. Used with permission.

Recommended Citation

Barratt, Mark and Rosdahl, Karsten, "Exploring Business-to-Business Marketsites" (2002). Management Faculty Research and Publications. 257.
https://epublications.marquette.edu/mgmt_fac/257