Selling the Sales Force on Automation

Authors

Mark Cotteleer, Marquette UniversityFollow
Edward Inderrieden, Marquette UniversityFollow
Felissa Lee, Marquette UniversityFollow

Document Type

Article

Language

eng

Format of Original

5 p.

Publication Date

7-2006

Publisher

Harvard Business School Publishing

Source Publication

Harvard Business Review

Source ISSN

0017-8012

Comments

Harvard Business Review, July/August 2006, pp 18-22. Permalink.

Recommended Citation

Cotteleer, Mark; Inderrieden, Edward; and Lee, Felissa, "Selling the Sales Force on Automation" (2006). Management Faculty Research and Publications. 92.
https://epublications.marquette.edu/mgmt_fac/92