"Selling the Sales Force on Automation" by Mark Cotteleer, Edward Inderrieden et al.

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Management Faculty Research and Publications

Title

Selling the Sales Force on Automation

Authors

Mark Cotteleer, Marquette UniversityFollow
Edward Inderrieden, Marquette UniversityFollow
Felissa Lee, Marquette UniversityFollow

Document Type

Article

Publication Date

7-2006

Source Publication

Harvard Business Review

Comments

Harvard Business Review, July/August 2006, pp 18-22. Permalink: http://hbr.org/2006/07/selling-the-sales-force-on-automation/ar/1

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