Title

PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business

Document Type

Conference Proceeding

Language

eng

Format of Original

2 p.

Publication Date

7-2005

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Source Publication

Proceedings of the 29th Annual International Computer Software and Applications Conference

Source ISSN

0730-3157

Original Item ID

doi: 10.1109/COMPSAC.2005.119

Abstract

In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (middleware adaptability for knowledge usability, resource discovery, and self-healing) to address those challenges.

Comments

Published as part of the proceedings of the conference, the 29th Annual International Computer Software and Applications Conference, 2005: 17-18. DOI.