Document Type
Article
Language
eng
Publication Date
12-25-1981
Publisher
American Marketing Association
Source Publication
Marketing News
Recommended Citation
Akhter, Humayun and Sheikh, Anees A., "Viewpoint Apperceptive Ads Let You Dine On ‘Psychological Smorgasbord’" (1981). Psychology Faculty Research and Publications. 454.
https://epublications.marquette.edu/psych_fac/454
Comments
Published version. Marketing News, Vol. 15 (December 25, 1981): 5. Publisher link. © 1981 American Marketing Association. Used with permission.